Mao Public Relations
After years of working in the fashion industry separately and together, brothers Mauricio and Roger Padilha launched MAO Public Relations. In its first decade, MAO has successfully introduced new talent to the fashion industry as well as conceptualizing and producing runway shows for various top Fashion Designers.
Native New Yorker Mauricio graduated from Parson's School of Design with a BFA in Fashion Design and an associate degree in Fashion Marketing. Upon graduation, Mauricio worked as a Public Relations Director for various young designers until taking on the challenge of starting his own firm. In August 1998 he established MAO and opened a multi-brand showroom in downtown New York.
Roger, on the other hand, took the design route for his first 7 years in the industry as a design assistant for various design houses. In 1994 he started his own fashion line called Spooky and up until the company's demise in 1998, SPOOKY was sold in major department stores and boutiques and appeared in most major fashion publications, broadcast, and on the backs of countless celebrities.
Now in its 15th year, MAO Public Relations is enjoying a reputation as one of the hardest working Fashion PR Agencies in the Fashion Industry. The Padilha Brothers look forward to continued growth and seek to further the professional careers of their clients through promotion, publicity and image management by approaching each collection as if it were their own.
In addition to the Public Relations showroom, MAO's productions of events and runway shows (most notably MAO SPACE, a week-long alternative show venue to the 7th on Sixth tents which was produced for 5 years) has garnered them many awards and accolades including an award from Mayor Bloomberg for Promotion of Local Business, becoming the youngest members of the CFDA Fashion Week Advisory Council, BizBash's top 15 event planners behind New York City's biggest events and smartest marketing strategies and being named two of OUT Magazine's most influential people in 2010 and Instinct Magazine's 10 Men of the Year in 2005. In 2010, the Padilha brothers wrote The Stephen Sprouse Book and Antonio: Fashion, Art , Sex & Disco in 2012 both published by Rizzoli.